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Dubai rolls out Summer Surprises

Dubai rolls out Summer Surprises

Summer always spells fun. Wherever you are in the world, the bright summer sun has always been synonymous with never-ending joy and excitement for an entire season.


Here in Dubai, you can make the most out of your summer with the 17th Dubai Summer Surprises (DSS). Running from August 2 to September 5, this month-long summer festival has a massive array of exciting events and activities for families, friends, colleagues, and couples.


You can go on a shopping spree at the malls; avail of massive bargains and deals; watch world-class concerts; join fun-filled family events; dine on superb international cuisine; or watch round-the-clock movie screenings. You can have cool outings at the beach; rent a yacht in Dubai for a cruise; embark on a deep sea fishing adventure; or go dune bashing on a desert safari. You can enjoy one or you can enjoy them all.


At the Dubai Mall, lose yourself in exciting activities at Hello Kitty’s 40th Anniversary and Lego World areas. At the Mall of the Emirates, City Centre Deira, or City Centre Mirdif, enjoy Movie Mania Musical, Aerial Artist demonstration, and Skylanders: Spyro’s Adventure show. At Burjuman, catch Optimus Prime, Bumblebee and Megatron make their UAE debut with the Decepticlone Transformers live shows. At the Dubai World Trade Center, spend a day at the Angry Birds Universe exhibition at Modhesh World or take part in the WWE Interactive Experience.


In addition to huge discounts of up to 70 per cent from malls and souqs, shoppers are also treated to amazing prizes in grand raffle draws. Dubai Mall is raffling off Dhs 5,000 worth of vouchers every day. Mall of the Emirates, City Centre Deira, and City Centre Mirdif is giving away Dhs 1 Million in gift vouchers. And lucky shoppers will drive home one BMW Sedan in weekly and mega draws from Al Bustan Centre.

These are only a few of the endless treats awaiting everyone in this year’s DSS. With over 6,000 stores participating in this grand festival, you will never run out of great things to do this summer. Launched in 1998, DSS is a month-long family and shopping event. Organized by the Dubai Festivals and Retail Establishment (DFRE), it is a travel festival hosted annually with the aim to promote Dubai as a “must visit” international summer destination.